- Bold bright colours immediately stands out to audiences, creates a bright warm atmosphere.
- No image of the band, this is quite uncommon for the Indie Rock genre as they usual will include an image of the band or the artist to promote their image, this could suggest that The Killers wanted people to focus on the album realise rather than their image.
- Their band name is in the same font as what is used on their album cover, this links in the products and can act as a logo for the band. Also the bands name are in an extremely large font, this is because they want the band name to stand out the most when people see the advert so that they can remember them which will boots their star quality.
- The tiled mosaic design on the background image adds texture and a feature to the advert, rather than having a large bold high quality image this provides a more rustic approach.
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