Intertextuality is the name given when one media text refers to another media text within it, this can be in a film, music video or even in lyrics. Andrew Goodwin discusses this in just one of his theories, he says that there is often an intertextual reference in music videos and audiences enjoy knowing the 'in joke'. Below are some examples of intertextuality:
Above is a screen shot from Iggy Azalea's 2014 hit song 'Fancy'. The video features intertextuality of the 1995 hit chick flick 'clueless' (as shown below).
We used intertextuality in our music video with regards to our narrative, we based our narrative around the Literature story of Virgina Wolf. We used pebbles to symbolise the stones and we chose to illustrate our artists suicide through her walking into the lake with the pebbles in her pocket, just like Virgina Wolf's story.
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