Magazine advert analysis...

- Very prominent image in the centre and the background of the magazine advert of a Rolls Royce half under water in a summing pool.
- They have used a mid-long shot of the car and the car itself is just slightly lower than the centre of the frame, this could be because above the car is the bands name and logo 'Oasis' and if the car was in the centre of the frame it may take the focus away from the band name.
- The band name is the same font and style as what appears on their albums and has become a recognised logo in the comity.
- Although the colours that are used are bright colours from analysing the advert it seems that the colour has been altered slightly to have a more washed out colour effect rather than the bright bold original colours. The washed out colours create a very calm mood which could be a reflection of the music or how the band want audiences to feel about their music.
- The bold, large font that reads 'BE HERE NOW' is used to draw in audiences to read the smaller print writing directly underneath, the capital letters will grab readers attention and will imply for them to read on where they will find that the advert is advertising the bands new album.

Final Digi-Pak...

                                                    CD                                        Inside Cover

                                            Front Cover                                     Back Cover

- For my final finished digi-pak I used a photography I took on location at one of the lakes for my front cover, I felt that this shot was very simplistic however the feature of the birds adds an eerie effect which can link into the genre of music. Also the inclusion of the trees represents the theme of nature in our video and the lake is used to represent the lake our artist commits suicide in at the end of our video.
- I used a black and white filter for my digi-pak because from researching the conventions of the Indie Rock genre one of the conventions was that filters are often used, particularly the black and white filter as it sets the tone of the album.
- For the font type on the front cover I used the same font as what was used on my final music video titles, this is so that the audiences would recognise the font type and it could possibly become a logo for our band.
- To add some interest to the front cover I decided to create a reflection of the title in the lake, I felt that this created a professional finish and shows attention to detail.
- For the back cover I selected an image from one of our camera shots of our artists' legs and feet on the decking before she jumped into the water. I knew from my audience feedback that the feet shot in our video was very popular with audiences and so I thought by using a different foot shot it would have the same effect on audiences.
- I used the same font for my track list as what the word 'Static' was in in my final video and on the front cover of my digi-pak.
- I chose the shot of the lake for my CD image as I knew I needed something quite neutral, and not overly fussy or complicated because you only see a small area of the image on the disc, therefore this shot of the lake was ideal.
- Finally I decided to use the shot of the boots for my inside cover because this was one of the shots that has always stood out to me the most particularly because of the way the camera has captured the worn, leathered texture to the boots.
- I have included a barcode at the bottom left of my back cover and a QR code at the bottom right so that audiences can scan it with their smartphone and it will take them straight to the website to download the track.
- I have also included the record label and a link to an online website on he inside cover, this is because from analysing existing Indie Rock digi-paks I found that the majority of them included this on their digi-paks.

Digi-Pak draft

When creating my Digi-Pak I experimented with different features on photoshop to see what made my digi-pak look the most appealing and eye catching to audiences. Once I and arranged each of my photos and the texts I wanted to see what elements I could change using photoshop software, I used photoshop online for this as I did not have the software on my computer at home however the online version gave me a wide selection of choices for things to change and play around with.

First of all I experimented with the 'tint' tool, although my magazine advert and music video had a black and white / grey scale filter I decided to see if a dull sepia colour may add more warmth to the digi-pak and would make it stand out in comparison to my music video and magazine advert. 

This is my Digi-pak with the black and white filter. This will link better to my magazine advert and my music video as they too have a black and white filter and it conforms to the convention of an Indie Rock digi-pak, however,the full colours make some of the images look faded and washed out which takes away the beauty of each photograph.

                           

From my comments above I decided to experiment with the 'sharpness' tool on photoshop whilst in the black and white filter. This made a drastic difference in the quality of the photographs and it made them more prominent in the digi-pak. However on reflection the sharp tool also made the writing sharp which made it look false and didn't blend in with the background image.

Overall I chose to pick the digi-pak with the black and white filter, without the sharp tool. I chose the black and white filter over the sepia tint as I felt that with the combination of my magazine advert and music video the black and white filter will bland in better as well as creating a specific image for our band. As well as this, by choosing the black and white filter illustrates that we have conformed to the conventions on an Indie Rock digi-pak. I decide to not include the sharp tool because i felt it created an 'artificial' look to my digi-pak and separated the images and text which made it look less professional and finished.

Digi-pak ideas...

Below is a selection of screenshots and photos that I have chosen as possibilities for my final digi-pak.

 I took this photo while we were filming at Forty Hall and I feel that the landscape image of the picituresque lake would be a great idea for the front cover of my digi-pak.  

        

The two photos of the boots are a possibility for the inside of the digi-pak. I loved the shots we had of our artist taking off her boots, the worn deflated leather contributed to creating a dull sombre mood and I feel the detail would be ideal inside the digi-pak. 

I thought that this wide shot o the lake would work beautifully for the image on the CD itself. This picture of the decking and the lake is extremely significant in our video and would fit well on the circle shape of the CD.

These final 2 images are possibilities for the back cover of the digi-pak. The pebbles make the link to the Virginia Wolf story in our narrative and are very significant however the shot of pour artist's feet next to the boots makes the link to just before she jumps. Both shots are equally significant and would work well as a back cover. 

Fish eye lens...

In our AS production we used a fish eye lens for some of our shots and we found from our feedback that this was very effective and added something different to our production, so we decided to try and incorporate it into our A2 music video. We decided to use the fish eye lens to illustrate a point of view shot and make our audiences see what our main artist sees. We found that the most effective place to use this was when our artist was at the edge of the decking about to jump into the water, this was not only one of our favourite shots but has also been very popular with our audience.

  

Finished music video...

We have finally finished our music video and are immensely proud of all our hard work.

Digi-pak research 3...

The final digi-pak I analysed was The Killers - ' Sam's Town'. This album had similar features to the Arctic Monkeys album with the use of abstract images and dull colours however on The Killers album it does feature an image of the band. This promotes their star image and will make the band more recognisable to audiences, increasing their fame.