Magazine advert analysis...

- Very prominent image in the centre and the background of the magazine advert of a Rolls Royce half under water in a summing pool.
- They have used a mid-long shot of the car and the car itself is just slightly lower than the centre of the frame, this could be because above the car is the bands name and logo 'Oasis' and if the car was in the centre of the frame it may take the focus away from the band name.
- The band name is the same font and style as what appears on their albums and has become a recognised logo in the comity.
- Although the colours that are used are bright colours from analysing the advert it seems that the colour has been altered slightly to have a more washed out colour effect rather than the bright bold original colours. The washed out colours create a very calm mood which could be a reflection of the music or how the band want audiences to feel about their music.
- The bold, large font that reads 'BE HERE NOW' is used to draw in audiences to read the smaller print writing directly underneath, the capital letters will grab readers attention and will imply for them to read on where they will find that the advert is advertising the bands new album.

Audience feedback...

I created a questionnaire with 12 questions to gather feedback from audiences on our music video and on music videos in general. I gave some of the questionnaires out in person and some through social media sites such as twitter so that I could reach larger audiences. 

Hozier - Take Me To Church

Whilst watching the music channel on TV I came across the music video to Take Me To Church by Hozier, this gave me some ideas into how we can incorporate our narrative into our existing music video. The opening of Take Me To Church is a wide shot of a bonfire, the video then cuts to some shots of the narrative whilst cutting back to close up tilts of the bonfire throughout the opening to the video, this instantly gives the bonfire some significance and will stick in the viewers mind. As the video progresses and the narrative unravels we see the importance of the bonfire and it is used as the very last section of the video as the shocking element in the narrative.

By having the short cuts of the bonfire at the start of the video it makes the link to the bonfire in the narrative at the end a lot more important and seems to create even more of a shock to the viewer. We decided to try and create this effect by having shots of the pebbles near the start of our video and throughout, which made the connection to the narrative and the ending of the video. 

Narrative...

After receiving our audience feedback it was clear that the overall view was that our music video needed some type of narrative to make it less repetitive and add more substance to the video. We decided to take these comments on bored and create a narrative that could fit into our existing concept of footage.

With our existing shots of the forrest and the lake we came up with the idea of our protagonist committing suicide by drowning in the lake. We were inspired by the story of Virginia Wolf and how she committed suicide by putting stones in her pocket and walking into a lake. This concept would fit in perfectly with our existing video and will only mean filming and adding in shots rather than changing the video.

Black and white filter...

After looking into many different Inide Rock bands I noticed that a recurring pattern in their videos was the use of a black and white filter. Bands such as Arctic Monkeys, The Kooks and The Killers have all used a black and white filter in at least one of their video's all of which have automatically caught my eye and stood out to me. After seeing how powerful the black and white filter can be in enhancing the mood of so many videos it influenced our choice of using the black and white filter in our own video.

digi-pak research...

Conventions of Indie Rock...

I researched into the conventions of an Indie Rock video so that our music video can fit our genre perfectly and will give us some guidance as to what to include. I decided to use the website Giffy to create my spider diagram as it was an easy way of displaying all the conventions and meant that I could access it online where ever I was, this meant I can check it whilst we were out filming.

To visit the website click the link here:   https://www.gliffy.com

Framing and Composition...

It is important that when organising your composition you should arrange the framing so that the focal point is complimented, this way the audience's eye will automatically be drawn there.

It is also important to remember the Rule of Thirds when planning yours shots.

With this grid in mind the 'rule of thirds' now identifies four important parts of the image that you should consider as points of interest, which you should then use as a guide to put the important parts of your image on these points. Not only this but it also gives you four 'lines' that are useful positions for elements in your photo.
If there is people in the frame their eyes should be roughly a third of the way down the frame, this will make sure that the whole of their head is in the frame which is key in having a good composition.

Leading space - Refers to the space in front of a moving subject, for example a person walking or a moving vehicle. This may also be referred to as nose room, or look space. Without the right amount of lead space, the frame will look awkward.

Head space - The amount of space between the top of the subject’s head and the top of the frame. Leaving too much headroom wastes frame space and makes your subject appear to be sinking. In a close up, too little headroom draws the viewer’s eye to the chin and neck, rather than the eyes.

The Prodigy - Breathe...

Whilst watching the music channel KERRANG! I came across this music video for 'Breathe' by The Prodigy and I was intrigued by their choice of lighting throughout the video. I loved the flashing lights as I felt it created a busy, intense atmosphere to the video and emphasised the intensity of the song. The fast slashing lights also worked well along side the fast speed changes in the editing, this is something I would like to recreate in our music video as I love the effect it creates.

Copyright email...

Now that we have decided on our final song we needed to contact the record company to ask their permission to use their song in our music video. This is for copyright purposes and we are still waiting for a response. 

         

Band Brand...

Our song 'Pvris - White Noise' is a very different genre to our previous song 'Nina Nesbitt - Stay Out', it falls into the indie rock genre which means that our band and song names will need to fit into that genre.

For our track list we thought it would be clever to link the names to our groups experiences in AS and A2 media, with still sounding professional. Once we had thought of as many as we could tara suggested that we looked into the brand Mac's lipstick range as she remembered them having quite alternative, creative names, perfect for what we were looking for. Here is the track list we have come up with: 

1)Indecisive 

2) The Chill 

3) Liverpool St. 

4) 1997

5) Broken Glass 

6) Stripped Down

7) Fiction 

8) Opium 

9) Mr. 

10) Bait

11) Euphoria 

12) Wanderlust

13) Salted Wounds

New song...

We have decided to use 'Pvris - White Noise' as our new song. We felt that this song allowed us to use a performance style video as well as being able to use the creative shots and black and white effect we wanted. We also liked the fact that this song does not yet have a music video, with our previous song choices we felt that once we had seen the actual music video it made it harder to think of our own original ideas, this made it a lot simpler to plan our current choice as we didn't have a video already in our minds.

New Idea...

This post may seem a little too familiar but we have decided to change our idea and our song, again. Although we liked our Nina Nesbitt - Stay Out concept after we began filming we realised that our idea and the footage itself was just not at the standard we had hoped. As a group we are capable of doing a lot better than the footage we came back with and we felt that it was because we lacked enthusiasm for that concept and where therefore not producing our best work.

So, we have decided to go down the performance video path and use some of our original ideas but in a different way. We have always liked the idea of using quite abstract, creative shots and using different fun locations which will stand out to our audience, we also liked the idea of having a black and white video however we felt that for our previous song choices the song was too upbeat for a black and white effect. 

By creating a performance video we are able to include some cuts to some abstract shots and it has given us the chance be a lot more open and creative with our filming which we have found works best for our particular group. 

British Film Institution...

As a media group we took a trip to the BFI (British Film Institution). We attended a lecture about Music Videos which would help us with the making and planning of our own and would provide us with some insight into how professional music videos are created.  The timetable below shows how our day was planned out. 

      

During the lecture I took notes on some tips and advice for making our music video which we will defiantly use.

                        

   

The session ended with a Q&A with music video director Jake Wynne, I found this extremely exciting because we were able to hear what directing professional music videos is like and any tips Jake had to offer us. Jake Wynne also showed us one of the videos called 'Autophilia' by The Bluestones - he directed and he spoke us through how he came up with the ideas and how he put them together.

Voyeurism...

In our music video we want to incorporate some form of voyeurism which will promote our star and our single even more. The opening to our video includes a record being put onto the record player, we have decided to use this opportunity to illustrate voyeurism by having the track and artists name on the actual  record.

As well as this we want to include some shots of the protagonist on their phone, when we do show this we can get some shots of pictures of themselves, the track and the album on their phone. 

Mood board...

Below is a mood board of some initial ideas we have for our music video.

Contacting the record company...

The next step for us was to contact the record company who manage Nina Nesbitt and ask for their permission to use the song in our music video. We looked on the official Nina Nesbitt website to find a contact email and we found her PR email on her twitter account so we emailed them both the email shown below. 

For copy right reasons we needed to explain to them that we are only using the song for our video and we will not be making any profit from the song, we are now waiting on a reply. 

Developing ideas...

Now that we have our new idea we decided to create a spider diagram of our ideas when we first heard the song.

We also printed off a copy of our lyrics and started making notes on the type of shots we would want. We all instantly pictured a video filmed late in the evening and we wanted to illustrate the youth feel in the song by having shots of us enjoying being young and going out.

New Idea...

After coming together to start storyboarding our idea we soon realised that we were no longer passionate about our idea and we felt that the choice of song would not work with the time of year. The song 'Riptide' by Vance Joy has the feel of a summer song and the majority of the shots and visions we had were shots in the sun and in the summer which we now realise would not be possible in October/ November.

In response to this we have chosen a new idea which we are all very excited about. We have decided to use the song 'Stay Out' by Nina Nesbitt, when we first heard this song we knew that it would work with the locations we have to offer and the time of year as we felt that it is a cold winters song.

Coca-Cola Advert...

When I was recently on youtube an advert for Coca-cola  advert came up just before the video I had clicked on,  the video showed everything from the mans perspective which is exactly like we plan to do for our music video. I particularly liked their idea of having both black and white filter and colour, we could use this in our video to show the two different personalities to the young girl and to symbolise how she's feeling.