Magazine advert analysis...

- The artist is in the centre of the frame, this implies his significance and importance and focuses the views attention on him.
- The band name 'Arctic Monkeys' is in the same font type as what is on their 'AM' album cover. This links in their products and makes their name almost like a logo, because it appears on different platforms it will become a recognised sign.
- The grey scale adds a dull and dark atmosphere to the advert, it also labels it to the Indie Rock genre as it is a typical convention that Indie Rock bands use filters such as black and white or grey scale.
- The picture of the artist on the stage with a microphone suggests to audiences that they are a band who are more into the music and performing element than the fame that comes with it, this is also portrayed in the positioning of the artist with his back turned to the crowd.
- By having the writing in white it makes it clear and stands out, this will benefit audiences as the important information that the advert is advertising is in a slightly larger white font size and will catch audiences eye.

Magazine advert analysis...

- Bold bright colours immediately stands out to audiences, creates a bright warm atmosphere.
- No image of the band, this is quite uncommon for the Indie Rock genre as they usual will include an image of the band or the artist to promote their image, this could suggest that The Killers wanted people to focus on the album realise rather than their image.
- Their band name is in the same font as what is used on  their album cover, this links in the products and can act as a logo for the band. Also the bands name are in an extremely large font, this is because they want the band name to stand out the most when people see the advert so that they can remember them which will boots their star quality.
- The tiled mosaic design on the background image adds texture and a feature to the advert, rather than having a large bold high quality image this provides a more rustic approach.

Magazine advert analysis...

- Very prominent image in the centre and the background of the magazine advert of a Rolls Royce half under water in a summing pool.
- They have used a mid-long shot of the car and the car itself is just slightly lower than the centre of the frame, this could be because above the car is the bands name and logo 'Oasis' and if the car was in the centre of the frame it may take the focus away from the band name.
- The band name is the same font and style as what appears on their albums and has become a recognised logo in the comity.
- Although the colours that are used are bright colours from analysing the advert it seems that the colour has been altered slightly to have a more washed out colour effect rather than the bright bold original colours. The washed out colours create a very calm mood which could be a reflection of the music or how the band want audiences to feel about their music.
- The bold, large font that reads 'BE HERE NOW' is used to draw in audiences to read the smaller print writing directly underneath, the capital letters will grab readers attention and will imply for them to read on where they will find that the advert is advertising the bands new album.