Intertextuality...

Intertextuality is the name given when one media text refers to another media text within it, this can be in a film, music video or even in lyrics. Andrew Goodwin discusses this in just one of his theories, he says that there is often an intertextual reference in music videos and audiences enjoy knowing the 'in joke'. Below are some examples of intertextuality:

Above is a screen shot from Iggy Azalea's 2014 hit song 'Fancy'. The video features intertextuality of the 1995 hit chick flick 'clueless' (as shown below).

We used intertextuality in our music video with regards to our narrative, we based our narrative around the Literature story of Virgina Wolf. We used pebbles to symbolise the stones and we chose to illustrate our artists suicide through her walking into the lake with the pebbles in her pocket, just like Virgina Wolf's story.

Steve Archers Narrative and Performance theory...

After researching into different media theorists I came across Steve Archers 'Narrative and Performance' theory. He quoted:

"Often, music videos will cut between a narrative and a performance of the song by the band. Additionally, a carefully choreographed dance might be a part of the artist's performance or an extra aspect of the video designed to aid visualisation and the 'repeatability' factor. Sometimes, the artist (especially the singer) will be a part of the story, acting as narrator and participant at the same time. But it is the lip-syncing close-up and the miming of the playing instruments that remains at the heart of the music videos, as if to assure us that the band really can kick it."

It is clear that we have conformed to Archers 'Narrative and Performance' theory as we have used our artist in both the narrative elements of the story and in the performance side as if she is a part of the story. We have also included close-ups of our artist lip syncing which we feel, like Archer stated, "remains at the heart of the music video".