Steve Archers Narrative and Performance theory...

After researching into different media theorists I came across Steve Archers 'Narrative and Performance' theory. He quoted:

"Often, music videos will cut between a narrative and a performance of the song by the band. Additionally, a carefully choreographed dance might be a part of the artist's performance or an extra aspect of the video designed to aid visualisation and the 'repeatability' factor. Sometimes, the artist (especially the singer) will be a part of the story, acting as narrator and participant at the same time. But it is the lip-syncing close-up and the miming of the playing instruments that remains at the heart of the music videos, as if to assure us that the band really can kick it."

It is clear that we have conformed to Archers 'Narrative and Performance' theory as we have used our artist in both the narrative elements of the story and in the performance side as if she is a part of the story. We have also included close-ups of our artist lip syncing which we feel, like Archer stated, "remains at the heart of the music video".