The second digi-pak I analysed was Arctic Monkeys - 'Whatever People Say I Am, That's What I'm Not'. I decided to analyse the Arctic Monkeys as they are also from the indie rock genre, therefore they will have the same conventions and will provide me with a good example and possibly inspiration for my own digi-pak.
The band decided to only use black and white colours on their album, this isn't unusual for the indie rock genre and is a style the majority of bands choose to follow. The black and white colours create a very dull, lifeless mood which reflects some of the music on the album and the image the band wants to create.
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