When I first saw the video to 'Hideaway' by Kiesza I loved everything about it. What immediately stood out and amazed me was the fact that it was all done in one take and how well choreographed it was. From looking at Andrew Goodwin's theory there are a few elements which are represented in this music video; the choreographed danced routine matches the hip hop genre of music, which was Goodwin's first point. There is a tracking shot used throughout which follows the artist 'Kiesza' adding emphasis on her importance in the video and giving her 'star image'. And finally there is some representation of the artist being sexualised which links to the male gaze and the artist frequently looks directly into the camera.
I also chose to analyse the music video 'Fancy' by Iggy Azalea because when I initially saw it I noticed that the video showed more qualities of a film. The music video is suppose to be a remake of the film 'Clueless', this gives an obvious link to Andrew Goodwin's theory about the intertextual reference to other media forms, in this case film. The video also includes the 'star image' quality by making the artist the main focus of the majority of the shots, and by having her look directly into the camera which connects her to the audience. The visual elements of the video does reflect the music by having some choreographed dance routines and by creating a dancing/ party atmosphere which keeps in tone with the hip hop/ dance music genre.
No comments:
Post a Comment