Music video analysis...

When I first saw the video to 'Hideaway' by Kiesza I loved everything about it. What immediately stood out and amazed me was the fact that it was all done in one take and how well choreographed it was. From looking at Andrew Goodwin's theory there are a few elements which are represented in this music video; the choreographed danced routine matches the hip hop genre of music, which was Goodwin's first point. There is a tracking shot used throughout which follows the artist 'Kiesza' adding emphasis on her importance in the video and giving her 'star image'. And finally there is some representation of the artist being sexualised which links to the male gaze and the artist frequently looks directly into the camera. 

I also chose to analyse the music video 'Fancy' by Iggy Azalea because when I initially saw it I noticed that the video  showed more qualities of a film. The music video is suppose to be a remake of the film 'Clueless', this gives an obvious link to Andrew Goodwin's theory about the intertextual reference to other media forms, in this case film. The video also includes the 'star image' quality by making the artist the main focus of the majority of the shots, and by having her look directly into the camera which connects her to the audience. The visual elements of the video does reflect the music by having some choreographed dance routines and by creating a dancing/ party atmosphere which keeps in tone with the hip hop/ dance music genre. 

Andrew Goodwin Theory...

Andrew Goodwin illustrates 6 key aspects of a music video, which he said was the difference between a professional made music video and an amateur one: 

1. The music video has to demonstrate and match the characteristics for the genre e.g. choreographed dance routine for a Hip Hop video. 

2. Connection between the lyrics and the visuals. The video can be used to emphasize the lyrics.

3. Creating a clear link between the music and the visuals e.g. the tone of the video reflects the tone of the music. 

4. Record company demand a clear focus on the vocalists, this is done by using close up shots of vocalist and having them frequently seen in the video. The focus here is on start image. 

5. The 'male gaze' is used to present things to appeal and attract the male audience, this usually means a sexual or objectification view on women. This also may mean the artist looking directly into the camera, helping to connect with them. 

6. There is often an Intertextual reference to other media forms, commonly films but also TV programmes, other music videos and other media sources.